When it comes to making money online, driving traffic is paramount for success. However, despite having the traffic you need, that doesn’t make people to buy anything or believe what you offer as a genuine solution to their problem, unless you build your credibility online.
Becoming a successful blogger begins when people start trusting what you write and offer. Though this doesn’t come in a day, but with consistent work you’ll be able to build your credibility faster.
So how can one build his credibility online that create trust and pull in the sales? The best answer is to start by building your visibility online. Becoming visible is when you start exposing yourself through various channels online and delivering your work.
If you want to build your credibility online, here are the four steps that let you build your visibility which in turn build confidence and trust among your clients online.
1. Build your brand
With lots of internet scams, people will want to do business with bloggers and companies they can trust. One way of building trust is by building your brand. You can promote your name, logo and blog in other to build your visibility and trust so that the traffic you generate will have a sense of trust worthiness of doing business with you and company. When you build your brand, purchases or sales becomes comfortable to your client because the assurance and trust have been built already.
2. Become an influence in a niche
As a blogger, targeting many niche at the same time will make you jack of all trade and master of non. Although it’s possible, but takes a longer time than expected. It’s better to focus on a particular blog niche. This makes you an authority within the shortest possible time.
Even success bloggers like Daniel Dacocco, John Chow and Darren Rowse are regarded as authority in their chosen niche because they are targeting a specific niche. Try building your blog a specific niche under a particular niche and your visibility in that niche will gradually build your credibility.
For instance, if your interest niche is on weight loss, targeting that niche will be very difficult to build your credibility because this is a competitive niche. Instead of targeting weight loss, target weight loss for children or losing weight with your thighs. The niche is still under weight loss, but this time you’re been specific.
3. Guest post on authority blog
When it comes to building your visibility that builds credibility is by becoming a guest blogger on authority blogs with related niche. Publishing your articles, eBooks and videos in such blogs who have built an audience and loyal followers, means more exposure of your work and that will be a stepping stone to the building of your own audience.
4. Give them something they can’t refuse
Naturally people want free things and when you provide free things, it serves as a bargain to them. Create free materials like how to’s eBooks, videos and give it for free to your site visitors. Using this method, you can let them to distribute the material for free either as a bonus or as a means to build their email subscription.
Even though it’s a free book or material, always make it informative. It’s when they find something of value that they’ll help in the distribution of your material.
Building your credibility create loyal followers who will always say yes to whatever you say or offer. It should be however a regular practice in other to continue to build more loyalty online. Keep generating content keep distributing it to build more visibility which can build your credibility.