You may not have the paparazzi hot on your trail, trying to catch a photo of you at your “Lindsay Lohan” worse. And, even if you do commit the occasional Charlie Sheen-ish offence, it will not likely be splashed across the cover of the National Enquirer. But, you do have a reputation among your community–online and off–and it is up to you to ensure that it remains blemish–and scandal–free.
Keeping on top of online chatter and your changing daily reputation does not have to be an all-consuming undertaking either. By making use of some time-saving tools, you can ensure that your skeletons remain buried, your embarrassing moments go unnoticed, and that no one will ever hear of those occasions when you happen to insert your foot into your mouth. You will be surprised at how well these work.
1. Whos Talkin
More than just a catchy name, this app is a sublime tool for monitoring your online buzz. With an ability to receive alerts on any keywords–including your personal or company name–you will be able to keep on top of the latest gossip. About you. If they’re talking about you on any of the over sixty social media platforms that Whos Talkin covers, you will know. Even if someone has posted an image or video that contains your name, Whos Talkin will find out. It’s free and simple to use. Yes, free.
2. Google Alerts
This is a must-have tool when it comes to monitoring one’s own reputation. And, it costs you nothing. Simply open a Google account–which is, again, free–and you’re ready to go. Google Alerts will keep tabs on your name and let you know every time you’re mentioned. Whether you opt to receive alerts instantly, daily, or only once a week, you will be able to ensure that no one can yank that skeleton out of your closet without you knowing.
Yes, the logo is cute and owly, but don’t let this fool you. Hootsuite is also a highly efficient tool for combating affronts to your good name. Boasting the ability to monitor the most popular social networks including Twitter, Facebook, LinkedIn, Google+, and WordPress, you will stay up-to-date on the latest gossip–especially when it’s about you. If you stick with the basic level it is free; however, you can upgrade to the premium package for a monthly fee of $9.
4. Social Mention
This comprehensive social media monitoring tool keeps busy–staying on top of more than eighty social media sites including the biggies like Twitter, Google+, and Facebook. Find out what they’re saying and who’s saying it as it happens. Recruit Social Mention as your social media spy and never get left out of the loop. And, again, this all happens at no cost to you.
5. Goodbye, Buddy!
Perhaps, shockingly bad behavior is not your problem. Maybe, you have just become boring (gasps heard across the nation). A sure sign of becoming stale could be a sudden loss of Twitter followers. Thanks to Goodbye, Buddy! you can receive a direct message the moment someone abandons ship. And, to take the edge off, these notifications are cleverly written to make you laugh. Out loud.
While it is still advisable to keep your ungentlemanly or un-ladylike behaviors to a minimum, a regular reputation monitoring routine can work wonders. So, go ahead and make the occasional blunder. Let the skeleton’s arm poke out from time-to-time. And stop those gossips in their tracks–and let them have a taste of their own feet.
What social media monitoring tool do you find works best? Why?
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