Top 5 Ways to Leverage Your Social Media Marketing Efforts

The social media platform is currently the best way to promote your brand and it is the perfect medium where to exert a significant amount of marketing efforts. This is because millions of internet users are engaged in social media.

Statistics would show that there are about 800 million users of Facebook, 500 million users of Twitter and thousands of people who use LinkedIn and Google + to set up their own profiles. It is obvious that social media will give you the best place where to market your business.

If you want to leverage your social marketing efforts, you should be able to know the right formula to make it work. If you successfully leverage your social media marketing efforts, you will likely give your search engine optimization campaign a boost too.

Social media marketing is known to be a part of SEO strategy where you can drive more traffic to your site and give your site ranking a boost to make your products and services more visible to the internet community.

Here are the top ways that you can leverage your social media marketing efforts the right way.

Invest on your profile

The first step in connecting with people in the social media sites is through your profile. People view the profile of users before they decide they want to add them to their circles or not. It is therefore important to emphasize that you should invest the time and effort in creating an enticing profile that will draw social media users to add you in their circles and to follow you.

Social media users are quite interested in people who are active in updating their posts and participate in discussions. You should be able to invest in keeping your social media profile alive, known and visible by actively posting tweets, comments and ideas to share. Most importantly, be consistent in providing your followers an update about your business and services.

Create valuable content through blogging

Social media users have been using the platform as an all-in-one place where to connect with people, shop, blog and obtain the information they need. Blogging through the social media platform remains to be a powerful internet marketing campaign that you can apply in your social media marketing strategy.

You will likely get a large group of followers if you are able to blog something informative on niches that are related to your business. If social media users identify you as a pro in the particular niche you blog about, they will likely trust your expertise and brand.

Using your blog to draw people to visit your site and to patronize and trust your business is a great way to leverage your social media marketing efforts. Just don’t forget that your blog content should include a link to your site in order to help your followers locate your business website.

Leverage on promotional tactics

As you start building your business blog using your social media account, you can further entice your followers and visitors to frequently visit your site and patronize your business by allowing them to participate in an online contest. It is a good investment to create promotional programs like giving away a sample of your product using your social media account or blog account in order to bring more social media users closer to your business and brand.

Linking your social media profile to your signature

One best way to leverage your social media marketing campaign is to link your social media profile or business site in your signature. This will give you more visibility on the different social media sites each time you leave a post, feedback or a comment with your signature with a linked URL of your business site or social media profile. Participating in forums with discussions related to your business is a good way of leaving your signature to enable the social media users find your business online.

Select different forms of social media platforms

Your social marketing efforts should not only be focused on a single form of social media platform. You can have a better leverage on your marketing strategy if you engage to participate and use varieties of social media marketing campaigns by using videos, images and powerful content.

Pinterest is a growing social media platform where you can embark on a marketing campaign using images. YouTube remains to be the best medium for video marketing campaign while Facebook offers a paid ad on the site which you can use to market your brand. Hash tags on Twitter are also being widely used as a marketing tool for social media marketing.

Image courtesy of Stuart Miles at

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