SEO Topics :
- How To Write An SEO Friendly Post
- 5 Defensive SEO Strategies For Beginners
- 13 SEO Mistakes That Can Jinx Your Luck
- Video Infographics for SEO and Traffic Generation
- SEO Tips – Increase Website traffic
- SEO Tips “Cheak Your Website Health”
How To Write An SEO Friendly Post
Being a blogger in this day and age is no easy life. This is due to the fact that aside from the hard-to-please human readers that one wishes to attract to his/her site, a blogger also has to worry about web crawlers. Thus, the industry of Search Engine Optimization was born.
Writing an SEO friendly post today is the key to ensuring an ideal position in the cyber space. Still, most writers fail to understand this very principle and ends up spending more than they originally should. In case you’re on that very boat right now, worry not for you can learn how to do this and save money yourself. The following are some of the most basic principles behind effective SEO writing for your page.
A Few Good Posts Is Better Than A Thousand Spams
Relevance is the name of the game when you’re dealing with search engines. This simply means you have to offer something helpful to the one you’re trying to converse with. The only way to climb up the ranks is by tackling a subject that’s useful to human readers. Think about the topics that you’re going to post on your site and see if they can be of any use to your target audience.
A good technique in figuring out what’s useful to your readers and what’s not is by going back to your site’s niche. It all boils down to the interest of your audience. Know this well and you’ll be able to crack what hooks people and eventually, search engines.
Do Your Homework & Research Effective Keywords
You need to remember that search engines are artificial intelligence that detect and penalize spammers by using the keywords found in an article. Hence, writing thousands of irrelevant content by “keyword stuffing” will not get you anywhere. Always keep in mind that certain words can make or break your post. Utilizing too many of the same keyword could be counterproductive to what you’re trying to achieve. You need to allot ample time in keyword research. Figure out the critical words that will be used by your readers when they are looking for a specific topic and utilize them sparingly.
In addition to that, Google and other search engines usually assumes that the words first used in your article are of greatest importance. Using certain terms in your headings and introductions could help you land a favorable position in a search category.
Feedback Is Important
The comment section of your article is a treasure trove of ideas. You will be able to develop new topics for following posts checking in how people perceive your current work. Just be ready for some people are harsh critics. Take everything as constructively as you can.
Furthermore, replying to comments is vital to promote interaction between you and your readers. Have an open-mind and you will no longer find yourself lacking in the idea department.
Incorporate Links To Your Copy
One of the common mistakes that web writers do today is “forcing” keywords and links into the body of their posts. Search engines have a way of determining whether or not your work is correct in grammar and construction. Thus, doing this very practice is actually placing yourself in a troublesome position.
Instead of doing it the traditional way, try to incorporate the links when you’re writing your copy. The more natural your links are, the better it will be received both by your readers and by search engines.
Images Add Flair To Your Content
As stated above, the only way you could climb up the ranks is by offering something helpful to the Internet. Sometimes people disregard copies that appears boring on the get-go. Needless to say, it also reflects negatively for web crawlers and so, the site is penalized.
You can avoid this yourself by including images to your posts. Just keep in mind that the picture needs to be related to the body of the article. Otherwise, people will find it strange and awkward, preventing you from getting the desired results.
Writing an SEO friendly article is needed by web writers of today in order to set themselves apart from the thousand of irrelevant pages found on the Internet. If you want to get ahead of the curve then you’d best heed these simple yet effective tips!
5 Defensive SEO Strategies For Beginners
Just like PR activities in physical world boil down to proactive and defensive strategies, similarly, the cyber world too functions that way. Whether it is building your brand image or SEO, it is important to know the tricks of the trade when you are to execute a defensive SEO as it comes in the forefront when you are dealing and managing a crisis situation. It has also become very easy for someone to tarnish your reputation by building spam links to your website.
It is also important to have the ability to protect your website’s reputation from the harm caused by negative publicity via negative comments, making it more difficult to stay ahead in order to secure your rankings. Here are the various defensive SEO strategies that will help you minimize the potential problems:
Defensive SEO Strategies to Minimize Potential Problems
Analyzing the risk
The first thing to do is to conduct a risk analysis in order to understand the ranking security and the ways in which you can carry our effective risk management in order to mitigate potential threats. Check your security software and update it so that it does not have problems that can alter your rankings. You must always keep in mind that your competitors would be trying to improve their own ranking and reputation by leveraging the same, hence undertake risk assessment so as to protect your brand image.
Conduct competition analysis and regular monitoring
Risk assessment also involves constant and regular competition analysis and monitoring. Since you and your competitors are all doing SEOs, hence they might be using the keywords that are specific to your website. You must realize that you are not immune to having a negative reputation being built up by your competitors towards your product and business as they can easily access your online links and posts.
Hence, it is important to be proactive in order to deter your competitors from driving sales and traffic away from your website. Analyze your links and see how your competitors are acquiring the links and affecting your prospect.
Control your key terms to improve your brand reputation
It is important to identify the areas which require improvement of the brand image by controlling the key terms. You can optimize your reputation by controlling many of these terms that are directly related to the sales keywords. For instance, if you control the key terms regarding comparisons, problems and reviews , then you have higher chances of building a positive image of the company/brand.
Manage your reputation by Reputation Management
It is important to focus on any potential negative publicity that can attract the attention of your users and potential users. Firstly, you can control the terms that feature high in the negative press and play them down. If someone places a negative comment about your product or service, then you can lessen the impact by countering it with a positive response. A strong online presence on various social media sites is also a good way to counter the negative statements.
Protect your links
A very important part of defensive SEO strategies is to monitor your links so that you protect your own results. Monitor potential threats of your competitors trying to buy or copy your link locations.
This Guest Post is written by Kelly Marsh who is the writer for. If you would like to write for BubbleIndia, check our Guest Submission guidelines.
13 SEO Mistakes That Can Jinx Your Luck
Do you want to keep your SEO store safe from bad luck to this Friday the 13th? Then make sure you stay away from the following 13 sneaky techniques.
Friday the 13th has been mostly associated with freak incidents, superstitions and unexplainable and unfortunate events. But doing your own SEO means you already have felt such freaky things happening round the year. Right from sudden changes in the site’s ranking to a mysteriously updated algorithm SEO does frighten you at times.
Call it luck or a bad luck that search engines these days are smarter and quickly pick up trails of latest SEO ploys resulting in the demoting of websites like anything. So to honour Friday the 13th let us ensure that there is no bad luck that will come to you by using the most common SEO pitfalls.
The following 13 SEO mistakes are the ones that should be totally avoided in all cases:
Ranking solely cannot depict the success rate of SEO
You should not rely on merely the ranking of your website to judge the SEO campaign’s success as it can be quite misleading. Understand that search engines are more personalized these days and Google uses about 200 unique signals in their algorithm to rank sites and keep updating the same. Such factors make it unnerving and thought-provoking to focus solely on your site’s ranking.
So how do you evaluate how successful the SEO is? By looking at the ranking with relation to helpful metrics.
Some metrics that can help evaluate SEO are as follows:
- Organic Traffic: you will need to measure and ensure that non-paid traffic is on the rise and decreases from major search engines.
- Organic Revenue: this revenue is generated on the online store if the user accesses the site as a non-branded visit. (a non-branded visit is when someone reaches the site via specific keyword rather than looking for your company name.)
- Multi-Channel Funnels: This fundamental helps in better understanding of the buying process. This feature can be used to determine how users interact with search engines before they make a purchase. For example, some visitor may visit your site via Google, leave your site for competitor’s sites and later return to make a purchase.
- Traffic sources: you will need to figure which sites are sending most traffic to your site and which sites are sending the most visitors that do convert into sales.
Don’t depend on just one traffic source
Depending on only one traffic source is a bad bet and a chance you should avoid taking. Instead, look to diversify your traffic sources. Social media platforms, industry directories and advertising sources like Ad Words can help in SEO when it comes to targeted traffic. Once these different sources are incorporated in the marketing do make sure that you track what sources are leading to the most traffic and sales.
Limit optimization of incoming links with keyword rich anchor text
Sometimes adding more than required can be a bad thing especially when it is about optimizing the anchor text that leads to your site. Try to add fresh ideas and variety into the linking strategy especially when it comes to press releases. For example, for a site that sells DVDs online has five sites linked to it all links shouldn’t simple say “Buy Online DVDs”. This can even violate Google’s Webmaster Guidelines and you will be left out of favour in terms of SEO.
Have interesting content on the website
Hook the incoming visitors for longer times and return to them by updating the website with rich content that contains interesting copies, useful videos, amazing photos (which can be utilized further with the Alt attribute tag), podcasts and other such media. It is even likely that they will reference your site, keep linked to your content and trust your brand.
Additionally amazing content may help capture “informational searchers”, which means people who keep looking for information instead of making a purchase. When there is quality content that engages them at a high rate means your business is seen as an expertise one.
Don’t keep duplicate content
Google doesn’t like to see the same thing popping up twice (or more than once). Ensure that the content doesn’t have multiple copies that are in hiding somewhere in the website. This even includes having duplicate web copy, title tags, Meta descriptions and URLs.
Log in to your Google Webmaster Tools account to check for duplicate content using Search Appearance> HTML improvements. To resolve duplicate content and URL issues a canonical Meta tag can be added too.
Take Google Analytics seriously
Google Analytics can be one of the most helpful tools that can be used to judge how well your SEO campaign is performing. Apart from all the necessary basic metrics it also has e-commerce tracking scripts which allows store owners to figure out how much revenue is generated from organic traffic. In this way you can determine if the organic traffic is converted well and can point out pages that might need some additional optimization.
Don’t give easy accessibility of your site to unfriendly SEO URLs
Keyword rich URLs were very important once upon a time but search engines no longer pay much attention to them lately. But the URLs can still play a role by enhancing the relevance of the page. If you are looking to optimize your URL don’t forget to add 301 redirects for older URLs to 301 to the newly optimized URLs. (For Volusion store owners this happens automatically.)
Don’t avoid Google+ and authorship
It shouldn’t come as a surprise that Google lets Google+ influence search results strongly. Utilize this knowledge by creating and building credibility through a personal Google+ profile and tying it to your content with Google authorship.
Some advantages of Google+ authorship are:
- Help followers, potential customers and fans find sites where active publication of content takes place.
- To search and network with other authors in your industry for more business opportunities.
- Increasing fan base by using the Hash tags on Google+. For example, someone looking into SEO can click on the #seo Hash tag in Google+ and they will be displayed with other content tagged under #seo.
- Increasing the content’s visibility in comparison to your competitors on Google. Google gives priority to high quality content that is tied up to a credible Google+ account increasing the visibility of the site and boost potential traffic.
Avoid purchasing or acquiring spammy links
Google is getting better day by day when it comes to detecting spam and if you are caught associated with such a spammy domain the penalty is quite much. Such sites that are linked to spam will perform worse than they did before and in worst cases may completely disappear from Google’s search results.
So the question is what kind of sites should you look for earning links to your domain? Sites that follow strict editorial guidelines, sites that have easy access for contacting the webmaster and sites which carry relevant content pertaining to your industry are the most likely ones to look for and reach out.
Target different keywords on multiple pages
Keyword research is a tricky business and it is a good idea to target different keywords across your website. It may so happen that upon using same keywords on multiple pages can cause internal page competition resulting in duplication which can put a hole in the websites SEO growth.
To avoid such mistakes ensure that you have three to five unique keywords that can be used to optimize per page. Extra more keywords than that can risk the dilution of the page’s relevance.
Don’t settle with the manufacturer’s product description
Don’t depend on just the manufacturer’s product description especially when you can write a unique one. This originality in the product description can make your site stand out and increase online visibility. It will also set your product apart from competition and give an added opportunity to play around with variable keywords as well.
When penning down the unique product description employ useful content, videos and charts. Additional audio and visual content can help build a better business by engaging your customers furthermore.
Don’t sell the same product on duplicate sites
When it comes to online stores that sell the exact same product owned by you will not serve you well. This is a practice some webmasters may employ to build link network and boost the relevance of the site. Remember the point about what happens to a site when there are duplicate contents of the same? Sites that sell the same product may face worse issues than the former.
Penalties for such sites are quite heavy and it may even take months for your site to recover. Instead look to develop business and building the SEO value of one store which sells a particular set of goods. For multiple stores owned by you make sure that each site has a unique niche set of products sold under it.
Do remember to revisit the SEO efforts
SEO comes with efforts that need a long time investment. This means that at brief intervals you should review and revisit your strategy and find ways to improve to achieve better SEO goals.
Keep a tab on your SEO efforts by checking KPIs (Key Performance Indicators) on regular basis. KPIs include all the goals that you need to achieve with the SEO efforts undertaken by you. For example, a KPI can be about increasing revenue from non-branded organic traffic. You can use Google Analytics to set up reports and alerts for the items you wish to track on a regular basis. If you have your own SEO team or looking for one go for transparency in the form of useful performance reports.
By avoiding these 13 dreadful mistakes you can boost your store’s site to success. Additionally it is important that the bad SEO tactics be pointed and exposed out. If you know of any more SEO mistakes that can be harmful and people should be aware of please share them down in the comments below.